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Our Core Values

Integrity:
  • Integrity and honesty are at the heart of our business. We expect our people to maintain high ethical standards in everything they do, both in their work for the firm and in their personal lives. We take great pride in the professional quality of our work. We have an uncompromising determination to achieve excellence in everything we undertake.

Creativity:
  • Learning keeps us vital. We use our imagination as well as our experience to look forward and anticipate potential outcomes.

Safety:
  • Safety is everyone's responsibility. We are committed to creating a safe workplace and to ensuring product and environmental stewardship.

Ethical Standards:
  • Company believes in Business through Ethical practices we comply with all local and regional environment laws. Audited by authorities frequently, we make and continually improve our efforts to be clean in terms of protecting environment.

Customer Satisfaction:
  • Maximum satisfaction to customer through good quality product, competitive price and regularity in business.

Technological Renewal:
  • Through continuous renewal and adopting new technologies we want to ensure leading role in the photographic and oil field industry and to gain a major influence in the core businesses in which we are active.

Openness and Learning:
  • We follow "Kaizen" concept that is continuous and step by step improvement. We always welcome suggestions from suppliers, customers and our employees.